{"id":976,"date":"2025-12-13T16:39:08","date_gmt":"2025-12-13T16:39:08","guid":{"rendered":"https:\/\/rq-digital.com\/?p=976"},"modified":"2025-12-13T17:36:37","modified_gmt":"2025-12-13T17:36:37","slug":"de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito","status":"publish","type":"post","link":"https:\/\/rq-digital.com\/pt\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/","title":{"rendered":"\ud83d\udcc8 Do Zero ao Cliente: O Guia Definitivo de 8 Passos para Web Design que Realmente Vende (e N\u00e3o \u00e9 Apenas Bonito)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"976\" class=\"elementor elementor-976\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3040ec7d e-flex e-con-boxed e-con e-parent\" data-id=\"3040ec7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a703cf2 elementor-widget elementor-widget-text-editor\" data-id=\"1a703cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"42\">Hoje em dia, qualquer pessoa pode criar um site &#034;bonito&#034; com modelos predefinidos. Mas sites bonitos n\u00e3o pagam as contas. <b>Design de sites que realmente vende<\/b> Trata-se de uma m\u00e1quina de gera\u00e7\u00e3o de clientes, meticulosamente planejada para guiar o visitante do ponto A (curiosidade) ao ponto B (convers\u00e3o).<\/p><p data-path-to-node=\"43\">Se voc\u00ea est\u00e1 prestes a lan\u00e7ar ou reformular seu site, use isto. <b>O Guia Definitivo de 8 Passos<\/b> que utilizamos na RQ Digital para garantir que seu novo site seja um investimento rent\u00e1vel desde o primeiro dia.<\/p><h3 data-path-to-node=\"45\">## \ud83d\udee0\ufe0f Etapa 1: Definindo a Persona do Comprador e seus Pontos Problem\u00e1ticos (A Base)<\/h3><h4 data-path-to-node=\"46\">Para quem voc\u00ea est\u00e1 vendendo de verdade?<\/h4><p data-path-to-node=\"47\">Antes de pensar em cores ou tipografia, voc\u00ea precisa saber <b>Quem \u00e9 o seu cliente ideal (Buyer Persona)?<\/b> e, mais importante ainda, <b>Qual \u00e9 exatamente o problema que o seu servi\u00e7o resolve?<\/b>Seu site deve refletir isso. <i>diretamente<\/i> para essa dor. Se voc\u00ea tentar falar com todo mundo, n\u00e3o vai falar com ningu\u00e9m.<\/p><hr data-path-to-node=\"48\" \/><h3 data-path-to-node=\"49\">## \ud83d\uddfa\ufe0f Etapa 2: Mapa da Jornada do Usu\u00e1rio (A Psicologia das Vendas)<\/h3><h4 data-path-to-node=\"50\">Como converter um visitante em cliente?<\/h4><p data-path-to-node=\"51\">Um visitante com frio precisa de informa\u00e7\u00e3o, mas um visitante com calor precisa de a\u00e7\u00e3o. Planeje a rota:<\/p><ul data-path-to-node=\"52\"><li><p data-path-to-node=\"52,0,0\"><b>Lar:<\/b> Clareza e proposta de valor.<\/p><\/li><li><p data-path-to-node=\"52,1,0\"><b>Servi\u00e7os:<\/b> Prova social (depoimentos e hist\u00f3rias de sucesso).<\/p><\/li><li><p data-path-to-node=\"52,2,0\"><b>Contato\/CTA:<\/b> Uma etapa sem riscos (consulta, download). A arquitetura do seu site deve eliminar atritos e responder a perguntas antes mesmo que elas sejam feitas.<\/p><\/li><\/ul><hr data-path-to-node=\"53\" \/><h3 data-path-to-node=\"54\">## \ud83c\udfaf Etapa 3: Projetando a parte &#034;acima da dobra&#034; (O primeiro impacto)<\/h3><p data-path-to-node=\"55\">A se\u00e7\u00e3o &#034;Acima da Dobra&#034; \u00e9 o que o usu\u00e1rio v\u00ea sem precisar clicar em nada. <i>rolagem<\/i>Voc\u00ea tem cerca de 5 segundos para convenc\u00ea-los. A sua resposta deve incluir:<\/p><ol start=\"1\" data-path-to-node=\"56\"><li><p data-path-to-node=\"56,0,0\"><b>Titular Potente:<\/b> Solu\u00e7\u00e3o + Benef\u00edcio.<\/p><\/li><li><p data-path-to-node=\"56,1,0\"><b>Legenda clara:<\/b> Quem voc\u00ea \u00e9 e como voc\u00ea faz isso.<\/p><\/li><li><p data-path-to-node=\"56,2,0\"><b>CTA principal:<\/b> O bot\u00e3o de a\u00e7\u00e3o mais importante (por exemplo, <i>Comece agora!<\/i>).<\/p><\/li><\/ol><p data-path-to-node=\"57\">Se o design n\u00e3o for claro e relevante, voc\u00ea perder\u00e1 80% do tr\u00e1fego imediatamente.<\/p><hr data-path-to-node=\"58\" \/><h3 data-path-to-node=\"59\">## \ud83d\udcd1 Etapa 4: Estrutura da Chamada para A\u00e7\u00e3o (CTA)<\/h3><p data-path-to-node=\"60\">Um site de vendas tem CTAs em todas as se\u00e7\u00f5es, mas <b>variados<\/b> De acordo com o n\u00edvel de comprometimento do usu\u00e1rio:<\/p><ul data-path-to-node=\"61\"><li><p data-path-to-node=\"61,0,0\"><i>Chamada para a\u00e7\u00e3o (CTA) de baixo comprometimento:<\/i> Assine a newsletter.<\/p><\/li><li><p data-path-to-node=\"61,1,0\"><i>CTA de compromisso m\u00e9dio:<\/i> Baixe um guia gratuito.<\/p><\/li><li><p data-path-to-node=\"61,2,0\"><i>Chamada para a\u00e7\u00e3o (CTA) de alto comprometimento:<\/i> Solicite um or\u00e7amento ou agende uma chamada.<\/p><\/li><\/ul><hr data-path-to-node=\"62\" \/><h3 data-path-to-node=\"63\">## \ud83d\ude80 Etapa 5: Otimiza\u00e7\u00e3o de SEO na estrutura<\/h3><p data-path-to-node=\"64\">Escolha t\u00edtulos H1, H2 e H3 para cada se\u00e7\u00e3o e p\u00e1gina, incorporando naturalmente as palavras-chave do seu neg\u00f3cio. Uma boa estrutura n\u00e3o s\u00f3 ajuda o Google a indexar seu site, como tamb\u00e9m facilita a leitura e a navega\u00e7\u00e3o. <i>digitaliza\u00e7\u00e3o<\/i> velocidade de informa\u00e7\u00e3o para o usu\u00e1rio.<\/p><hr data-path-to-node=\"65\" \/><h3 data-path-to-node=\"66\">## \ud83d\udd12 Etapa 6: Construindo Confian\u00e7a (Prova Social)<\/h3><p data-path-to-node=\"67\">Ningu\u00e9m contrata um servi\u00e7o digital caro sem refer\u00eancias. Seu design deve integrar, de forma proeminente, a prova social.<\/p><ul data-path-to-node=\"68\"><li><p data-path-to-node=\"68,0,0\">Logotipos de clientes o partners destacados.<\/p><\/li><li><p data-path-to-node=\"68,1,0\">Depoimentos com foto e cargo.<\/p><\/li><li><p data-path-to-node=\"68,2,0\">Estudos de caso detalhados (antes e depois).<\/p><\/li><\/ul><hr data-path-to-node=\"69\" \/><h3 data-path-to-node=\"70\">## \ud83d\udcbb Etapa 7: Otimiza\u00e7\u00e3o para dispositivos m\u00f3veis e velocidade (Essencial)<\/h3><p data-path-to-node=\"71\">Repetimos: se n\u00e3o funciona em dispositivos m\u00f3veis e \u00e9 lento, n\u00e3o presta. Certifique-se de que o processo de design inclua otimiza\u00e7\u00e3o de imagem e c\u00f3digo para garantir carregamento r\u00e1pido e uma experi\u00eancia perfeita em qualquer dispositivo.<\/p><hr data-path-to-node=\"72\" \/><h3 data-path-to-node=\"73\">## \ud83d\udcca Etapa 8: Medi\u00e7\u00e3o e Melhoria Cont\u00ednua<\/h3><p data-path-to-node=\"74\">O design de um site nunca est\u00e1 realmente finalizado. Ap\u00f3s o lan\u00e7amento, \u00e9 necess\u00e1rio mensurar (como voc\u00ea faz com o relat\u00f3rio do MonsterInsights) quais p\u00e1ginas est\u00e3o convertendo e quais est\u00e3o com baixo desempenho. Com um servi\u00e7o de design estrat\u00e9gico, a fase de mensura\u00e7\u00e3o \u00e9 t\u00e3o importante quanto a fase de design.<\/p><hr data-path-to-node=\"75\" \/><h3 data-path-to-node=\"76\">Conclus\u00e3o: Voc\u00ea est\u00e1 pronto para investir em um site estrat\u00e9gico?<\/h3><p data-path-to-node=\"77\">A diferen\u00e7a entre um site bonito e um que vende est\u00e1 na estrat\u00e9gia. Na RQ Digital, n\u00e3o criamos apenas sites visualmente atraentes, criamos m\u00e1quinas de vendas. <i>pistas<\/i> Perfeitamente otimizado para venda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80c1222 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"80c1222\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdab2c5 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fdab2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" height=\"91px\" id=\"Layer_1\" viewbox=\"0 0 91 91\" width=\"91px\" xml:space=\"preserve\"><g><g><g><g><path d=\"M77.091,11.734c0.336-0.84,0.525-1.754,0.525-2.713c0-4.033-3.281-7.316-7.316-7.316s-7.318,3.283-7.318,7.316      c0,4.035,3.283,7.318,7.318,7.318c1.242,0,2.412-0.313,3.438-0.861c7.602,7.494,11.902,17.664,11.902,28.455      c0,22.059-17.943,40.004-40.002,40.004S5.634,65.992,5.634,43.934c0-8.342,2.627-16.475,7.438-23.223      c0.77,0.275,1.594,0.434,2.457,0.434c4.037,0,7.32-3.281,7.32-7.316s-3.283-7.318-7.32-7.318c-4.033,0-7.316,3.283-7.316,7.318      c0,1.334,0.365,2.582,0.992,3.66c-5.557,7.654-8.596,16.93-8.596,26.445c0,24.828,20.199,45.029,45.029,45.029      c24.828,0,45.027-20.201,45.027-45.029C90.665,31.703,85.755,20.186,77.091,11.734z M68.007,9.021      c0-1.264,1.029-2.291,2.293-2.291s2.291,1.027,2.291,2.291c0,1.266-1.027,2.293-2.291,2.293S68.007,10.287,68.007,9.021z       M15.528,11.535c1.266,0,2.295,1.027,2.295,2.293c0,1.264-1.029,2.291-2.295,2.291c-1.264,0-2.291-1.027-2.291-2.291      C13.237,12.563,14.265,11.535,15.528,11.535z\"><\/path><path d=\"M22.099,31.521c0,2.102,0.895,3.992,2.316,5.328c-0.76,2.271-1.15,4.643-1.15,7.084      c0,12.338,10.037,22.375,22.373,22.375c12.334,0,22.369-10.037,22.369-22.375c0-3.406-0.781-6.734-2.254-9.762      c0.857-1.199,1.369-2.664,1.369-4.246c0-4.035-3.283-7.318-7.32-7.318c-4.035,0-7.316,3.283-7.316,7.318      c0,4.037,3.281,7.322,7.316,7.322c0.602,0,1.184-0.082,1.744-0.219c0.941,2.164,1.436,4.51,1.436,6.904      c0,9.566-7.779,17.35-17.344,17.35c-9.566,0-17.348-7.783-17.348-17.35c0-1.758,0.279-3.465,0.789-5.111      c0.113,0.006,0.225,0.018,0.34,0.018c4.035,0,7.318-3.283,7.318-7.318s-3.283-7.316-7.318-7.316      C25.382,24.205,22.099,27.486,22.099,31.521z M57.511,29.926c0-1.266,1.027-2.293,2.291-2.293c1.266,0,2.295,1.027,2.295,2.293      s-1.029,2.297-2.295,2.297C58.538,32.223,57.511,31.191,57.511,29.926z M31.712,31.521c0,1.266-1.029,2.293-2.293,2.293      c-1.266,0-2.295-1.027-2.295-2.293c0-1.264,1.029-2.291,2.295-2.291C30.683,29.23,31.712,30.258,31.712,31.521z\"><\/path><path d=\"M22.849,52.281c0-4.035-3.283-7.318-7.32-7.318c-4.033,0-7.316,3.283-7.316,7.318s3.283,7.32,7.316,7.32      c0.184,0,0.363-0.016,0.545-0.027c5.762,10.902,17.066,17.809,29.564,17.809c18.443,0,33.447-15.004,33.447-33.449      c0-8.932-3.479-17.33-9.795-23.65c-5.775-5.777-13.297-9.172-21.377-9.711c-0.801-3.172-3.67-5.529-7.088-5.529      c-4.035,0-7.318,3.283-7.318,7.318c0,4.033,3.283,7.316,7.318,7.316c2.883,0,5.373-1.68,6.566-4.105      c6.934,0.418,13.395,3.311,18.344,8.264c5.367,5.371,8.324,12.508,8.324,20.098c0,15.674-12.75,28.424-28.422,28.424      c-10.518,0-20.035-5.758-24.975-14.867C22.011,56.162,22.849,54.318,22.849,52.281z M40.825,14.652      c-1.264,0-2.293-1.027-2.293-2.291c0-1.266,1.029-2.293,2.293-2.293c1.266,0,2.293,1.027,2.293,2.293      C43.118,13.625,42.091,14.652,40.825,14.652z M13.237,52.281c0-1.266,1.027-2.293,2.291-2.293c1.266,0,2.295,1.027,2.295,2.293      s-1.029,2.295-2.295,2.295C14.265,54.576,13.237,53.547,13.237,52.281z\"><\/path><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Confira minhas hist\u00f3rias de sucesso.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dde8c6 elementor-widget elementor-widget-heading\" data-id=\"4dde8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que resultados voc\u00ea pode esperar de um site desenvolvido por especialistas em convers\u00e3o?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb7aa9 elementor-widget elementor-widget-ucaddon_creative_buttons\" data-id=\"ffb7aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_creative_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Creative Button Hovers -->\n<style>\/* widget: Creative Button Hovers *\/\n\n#uc_creative_buttons_elementor_ffb7aa9.uc_creative_buttons .uc_button,\n#uc_creative_buttons_elementor_ffb7aa9.uc_creative_buttons .uc_button::after,\n#uc_creative_buttons_elementor_ffb7aa9 .uc_creative_buttons_icon{\n\ttransition: all 0.3s;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9.uc_creative_buttons .uc_button {\n  overflow:hidden;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_button_wrapper{\n  display: flex;\n  align-items: center;\n  justify-content: center;\n}\n\n\/* start styles *\/\n#uc_creative_buttons_elementor_ffb7aa9 .uc_content{\n  display: flex;\n  flex-wrap: wrap;\n}\n\n\/* GENERAL BUTTON STYLING *\/\n#uc_creative_buttons_elementor_ffb7aa9 .uc_button,\n#uc_creative_buttons_elementor_ffb7aa9 .uc_button::after {\n\ttransition: all 0.3s;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_button {\n  margin: 0 auto;\n  position: relative;\n  text-align: center;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_button span{\n  z-index: 2;\n  position: relative;\n  display: block;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_button::before,\n#uc_creative_buttons_elementor_ffb7aa9 .uc_button::after {\n  content: '';\n  position: absolute;\n  z-index: 1;\n}\n\n\/* BUTTON 1 *\/\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-1::after {\n  height: 0;\n  left: 0;\n  top: 0;\n  width: 100%;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-1:hover:after {\n  height: 100%;\n}\n\n\/* BUTTON 7 *\/\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-7::after {\n  height: 0;\n  left: 0;\n  bottom: 0;\n  width: 100%;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-7:hover:after {\n  height: 100%;\n}\n\n\/* BUTTON 2 *\/\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-2::after {\n  height: 100%;\n  left: 0;\n  top: 0;\n  width: 0;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-2:hover:after {\n  width: 100%;\n}\n\n\/* BUTTON 6 *\/\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-6::after {\n  height: 100%;\n  right: 0;\n  top: 0;\n  width: 0;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-6:hover:after {\n  width: 100%;\n}\n\n\/* BUTTON 3 *\/\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-3::after {\n  height: 0;\n  left: 50%;\n  top: 50%;\n  width: 0;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-3:hover:after {\n  height: 100%;\n  left: 0;\n  top: 0;\n  width: 100%;\n}\n\n\n\/* BUTTON 4 *\/\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-4::before {\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-4::after {\n  height: 100%;\n  left: 0;\n  top: 0;\n  width: 100%;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-4:hover:after{\n  height: 0;\n  left: 50%;\n  top: 50%;\n  width: 0;\n}\n\n\n\/* BUTTON 5 *\/\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-5 {\n  overflow: hidden;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-5::after {\n  height: 100%;\n  left: -100%;\n  top: 0;\n  transform: skew(50deg);\n  transition-duration: 0.6s;\n  transform-origin: top left;\n  width: 0;\n}\n\n#uc_creative_buttons_elementor_ffb7aa9 .uc_btn-5:hover:after {\n  height: 100%;\n  width: 200%;\n}\n\/* end styles *\/\n\n<\/style>\n\n\n<div class=\"uc_creative_buttons\" id=\"uc_creative_buttons_elementor_ffb7aa9\">\n  <div class=\"container\">\n    <a href=\"\/pt\/portfolio\/\" class=\"uc_button button-padding uc_btn-5\"  target='_blank'>\n                    <span>Confira meu portf\u00f3lio de sites voltados para vendas.<\/span>\n          <\/a>\n  <\/div>\n<\/div>\n<!-- end Creative Button Hovers -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, cualquiera puede crear una web \u00abbonita\u00bb con plantillas. Pero las webs bonitas no pagan las facturas. Un dise\u00f1o web que realmente vende es una m\u00e1quina de generaci\u00f3n de clientes, meticulosamente planificada para guiar al visitante del punto A (curiosidad) al punto B (conversi\u00f3n).<\/p>\n<p>Si est\u00e1s a punto de lanzar o redise\u00f1ar tu sitio, usa esta Gu\u00eda Definitiva de 8 Pasos que usamos en RQ Digital para asegurar que tu nueva web sea una inversi\u00f3n rentable desde el d\u00eda uno.<\/p>","protected":false},"author":1,"featured_media":978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web-y-conversion-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\ud83d\udcc8 De 0 a Cliente: La Gu\u00eda Definitiva de 8 Pasos para el Dise\u00f1o Web que Realmente Vende (y no Solo es Bonito) - RQ DIGITAL<\/title>\n<meta name=\"description\" content=\"Hoy en d\u00eda, cualquiera puede crear una web &quot;bonita&quot; con plantillas. Pero las webs bonitas no pagan las facturas. Un dise\u00f1o web que realmente vende es una m\u00e1quina de generaci\u00f3n de clientes, meticulosamente planificada para guiar al visitante del punto A (curiosidad) al punto B (conversi\u00f3n).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rq-digital.com\/pt\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udcc8 De 0 a Cliente: La Gu\u00eda Definitiva de 8 Pasos para el Dise\u00f1o Web que Realmente Vende (y no Solo es Bonito)\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda, cualquiera puede crear una web &quot;bonita&quot; con plantillas. Pero las webs bonitas no pagan las facturas. Un dise\u00f1o web que realmente vende es una m\u00e1quina de generaci\u00f3n de clientes, meticulosamente planificada para guiar al visitante del punto A (curiosidad) al punto B (conversi\u00f3n).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rq-digital.com\/pt\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/\" \/>\n<meta property=\"og:site_name\" content=\"RQ DIGITAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-13T16:39:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-13T17:36:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rquintero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"rquintero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/\"},\"author\":{\"name\":\"rquintero\",\"@id\":\"https:\/\/rq-digital.com\/#\/schema\/person\/32f1743be1ba4dbd9ec4a7afed59e6e5\"},\"headline\":\"\ud83d\udcc8 De 0 a Cliente: La Gu\u00eda Definitiva de 8 Pasos para el Dise\u00f1o Web que Realmente Vende (y no Solo es Bonito)\",\"datePublished\":\"2025-12-13T16:39:08+00:00\",\"dateModified\":\"2025-12-13T17:36:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/\"},\"wordCount\":691,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/rq-digital.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png\",\"articleSection\":[\"Dise\u00f1o Web y Conversi\u00f3n (UX)\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/\",\"url\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/\",\"name\":\"\ud83d\udcc8 De 0 a Cliente: La Gu\u00eda Definitiva de 8 Pasos para el Dise\u00f1o Web que Realmente Vende (y no Solo es Bonito) - RQ DIGITAL\",\"isPartOf\":{\"@id\":\"https:\/\/rq-digital.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png\",\"datePublished\":\"2025-12-13T16:39:08+00:00\",\"dateModified\":\"2025-12-13T17:36:37+00:00\",\"description\":\"Hoy en d\u00eda, cualquiera puede crear una web \\\"bonita\\\" con plantillas. Pero las webs bonitas no pagan las facturas. Un dise\u00f1o web que realmente vende es una m\u00e1quina de generaci\u00f3n de clientes, meticulosamente planificada para guiar al visitante del punto A (curiosidad) al punto B (conversi\u00f3n).\",\"breadcrumb\":{\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#primaryimage\",\"url\":\"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png\",\"contentUrl\":\"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rq-digital.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ud83d\udcc8 De 0 a Cliente: La Gu\u00eda Definitiva de 8 Pasos para el Dise\u00f1o Web que Realmente Vende (y no Solo es Bonito)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rq-digital.com\/#website\",\"url\":\"https:\/\/rq-digital.com\/\",\"name\":\"RQ DIGITAL\",\"description\":\"Dise\u00f1o web, SEO y branding para tu negocio\",\"publisher\":{\"@id\":\"https:\/\/rq-digital.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rq-digital.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rq-digital.com\/#organization\",\"name\":\"RQ DIGITAL\",\"url\":\"https:\/\/rq-digital.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/rq-digital.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/08\/Logo-RQ.png\",\"contentUrl\":\"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/08\/Logo-RQ.png\",\"width\":1817,\"height\":544,\"caption\":\"RQ DIGITAL\"},\"image\":{\"@id\":\"https:\/\/rq-digital.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/rq-digital.com\/#\/schema\/person\/32f1743be1ba4dbd9ec4a7afed59e6e5\",\"name\":\"rquintero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/rq-digital.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/eee3765ae7f4340a9d32210f83e627cab7ed86dc0b7ffebfe14536391d0ea0a0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/eee3765ae7f4340a9d32210f83e627cab7ed86dc0b7ffebfe14536391d0ea0a0?s=96&d=mm&r=g\",\"caption\":\"rquintero\"},\"sameAs\":[\"https:\/\/rq-digital.com\"],\"url\":\"https:\/\/rq-digital.com\/pt\/author\/rquintero\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\ud83d\udcc8 Do Zero ao Cliente: O Guia Definitivo de 8 Passos para Web Design que Realmente Vende (e N\u00e3o \u00e9 Apenas Bonito) - RQ DIGITAL","description":"Hoje em dia, qualquer pessoa pode criar um site &#034;bonito&#034; usando modelos. Mas sites bonitos n\u00e3o pagam as contas. Um site que realmente vende \u00e9 uma m\u00e1quina de gera\u00e7\u00e3o de leads, meticulosamente planejada para guiar o visitante do ponto A (curiosidade) ao ponto B (convers\u00e3o).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rq-digital.com\/pt\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/","og_locale":"pt_PT","og_type":"article","og_title":"\ud83d\udcc8 De 0 a Cliente: La Gu\u00eda Definitiva de 8 Pasos para el Dise\u00f1o Web que Realmente Vende (y no Solo es Bonito)","og_description":"Hoy en d\u00eda, cualquiera puede crear una web \"bonita\" con plantillas. Pero las webs bonitas no pagan las facturas. Un dise\u00f1o web que realmente vende es una m\u00e1quina de generaci\u00f3n de clientes, meticulosamente planificada para guiar al visitante del punto A (curiosidad) al punto B (conversi\u00f3n).","og_url":"https:\/\/rq-digital.com\/pt\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/","og_site_name":"RQ DIGITAL","article_published_time":"2025-12-13T16:39:08+00:00","article_modified_time":"2025-12-13T17:36:37+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png","type":"image\/png"}],"author":"rquintero","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"rquintero","Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#article","isPartOf":{"@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/"},"author":{"name":"rquintero","@id":"https:\/\/rq-digital.com\/#\/schema\/person\/32f1743be1ba4dbd9ec4a7afed59e6e5"},"headline":"\ud83d\udcc8 De 0 a Cliente: La Gu\u00eda Definitiva de 8 Pasos para el Dise\u00f1o Web que Realmente Vende (y no Solo es Bonito)","datePublished":"2025-12-13T16:39:08+00:00","dateModified":"2025-12-13T17:36:37+00:00","mainEntityOfPage":{"@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/"},"wordCount":691,"commentCount":0,"publisher":{"@id":"https:\/\/rq-digital.com\/#organization"},"image":{"@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#primaryimage"},"thumbnailUrl":"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png","articleSection":["Dise\u00f1o Web y Conversi\u00f3n (UX)"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/","url":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/","name":"\ud83d\udcc8 Do Zero ao Cliente: O Guia Definitivo de 8 Passos para Web Design que Realmente Vende (e N\u00e3o \u00e9 Apenas Bonito) - RQ DIGITAL","isPartOf":{"@id":"https:\/\/rq-digital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#primaryimage"},"image":{"@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#primaryimage"},"thumbnailUrl":"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png","datePublished":"2025-12-13T16:39:08+00:00","dateModified":"2025-12-13T17:36:37+00:00","description":"Hoje em dia, qualquer pessoa pode criar um site &#034;bonito&#034; usando modelos. Mas sites bonitos n\u00e3o pagam as contas. Um site que realmente vende \u00e9 uma m\u00e1quina de gera\u00e7\u00e3o de leads, meticulosamente planejada para guiar o visitante do ponto A (curiosidade) ao ponto B (convers\u00e3o).","breadcrumb":{"@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#primaryimage","url":"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png","contentUrl":"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/12\/De-0-a-Cliente.png","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/rq-digital.com\/2025\/12\/13\/de-0-a-cliente-la-guia-definitiva-de-8-pasos-para-el-diseno-web-que-realmente-vende-y-no-solo-es-bonito\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rq-digital.com\/"},{"@type":"ListItem","position":2,"name":"\ud83d\udcc8 De 0 a Cliente: La Gu\u00eda Definitiva de 8 Pasos para el Dise\u00f1o Web que Realmente Vende (y no Solo es Bonito)"}]},{"@type":"WebSite","@id":"https:\/\/rq-digital.com\/#website","url":"https:\/\/rq-digital.com\/","name":"RQ DIGITAL","description":"Web design, SEO e branding para o seu neg\u00f3cio","publisher":{"@id":"https:\/\/rq-digital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rq-digital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/rq-digital.com\/#organization","name":"RQ DIGITAL","url":"https:\/\/rq-digital.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/rq-digital.com\/#\/schema\/logo\/image\/","url":"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/08\/Logo-RQ.png","contentUrl":"https:\/\/rq-digital.com\/wp-content\/uploads\/2025\/08\/Logo-RQ.png","width":1817,"height":544,"caption":"RQ DIGITAL"},"image":{"@id":"https:\/\/rq-digital.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/rq-digital.com\/#\/schema\/person\/32f1743be1ba4dbd9ec4a7afed59e6e5","name":"rquintero","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/rq-digital.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/eee3765ae7f4340a9d32210f83e627cab7ed86dc0b7ffebfe14536391d0ea0a0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eee3765ae7f4340a9d32210f83e627cab7ed86dc0b7ffebfe14536391d0ea0a0?s=96&d=mm&r=g","caption":"rquintero"},"sameAs":["https:\/\/rq-digital.com"],"url":"https:\/\/rq-digital.com\/pt\/author\/rquintero\/"}]}},"_links":{"self":[{"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/posts\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/comments?post=976"}],"version-history":[{"count":17,"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/posts\/976\/revisions"}],"predecessor-version":[{"id":1052,"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/posts\/976\/revisions\/1052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/media\/978"}],"wp:attachment":[{"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/categories?post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rq-digital.com\/pt\/wp-json\/wp\/v2\/tags?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}